Introduction: from 2017 to 2019, the market scale and penetration rate of the sweeper industry (market scale of sweeper / vacuum cleaning product) are increasing year by year; By 2019, the market size of the sweeper industry will be about 3.3 billion US dollars, an increase of 32% compared with that in 2018; The permeability reached 17%, which was 4% higher than that in 2018.
The market of sweeping robot has a huge space for promotion
Due to the technical problems, the penetration rate of the sweeper is low. With the breakthrough of the technology of sweeping robot in the future, the consumer cognition and product penetration rate will be improved continuously, and the market of sweeper robot will still have a larger space to improve.
1. Analysis of market scale and permeability of sweeper robot industry
According to Euromonitor and IFR calculation data, the market scale and permeability (market scale of sweeper robot / vacuum product market) of the sweeper industry have been increasing year by year in 2017-2019; By 2019, the market size of the sweeper industry will be about 3.3 billion US dollars, an increase of 32% compared with that in 2018; The permeability reached 17%, which was 4% higher than that in 2018.
From the perspective of major markets, the market size of the sweeper robot industry in Asia Pacific region was relatively high in 2019, reaching 48%. Thanks to the large population area, the potential consumer group is large. North America accounts for nearly a quarter of the total market in 2019.
According to Euromonitor data, the North American sweeper robot industry was growing in 2011-2019, and the growth rate of the industry in most years was double-digit. In 2019, the market size of the Western European area of the sweeper robot industry is not different from that of North America, accounting for 23%. The sales of sweeper robot in Europe and North America account for half of the market, and the total sales volume in Western Europe and North America in 2019 accounts for 47%.
2. The penetration rate of the American sweeper market is expected to increase significantly
In 2019, China's sales of sweeper robots reached 5.44 million, higher than that of developed countries such as the United States, Japan and the United Kingdom, with sales of 2.75 million, 630000 and 160000 respectively; In terms of total amount, the sales volume of Chinese sweeper robot is relatively large. In 2019, the sales volume of American vacuum cleaners reached 35.94 million. In China, Japan and the United Kingdom, the number of vacuum cleaners in the United States even exceeded that of each household. It can be seen that the United States has a deep consumer usage habit in cleaner based cleaning appliances.
At present, the annual sales of vacuum cleaner in the United States is more than 13 times that of the robot, and the gap is still large. To some extent, it is shown that the overall category of American sweeper still has a large expansion space. In the future, the development of American sweeper robot will go through the process from "family option" to "family necessity", and the market penetration rate is expected to increase greatly.
3. Overseas cleaning robot products have more profit space
In 2019, the average price of the sweeper is about 306.6 dollars; In terms of the region, the average price of sweeper in Western Europe, North America and Eastern Europe is more than $300, which is higher than the average price, about 50% higher than the average price in China. From the export and domestic price of "stone sweeper robot", T7, the flagship machine in China, costs about 2499 yuan and t7pro costs 3299 yuan; The corresponding flagship S6 overseas is priced at US $599, equivalent to about 4200 yuan, S6 Max is priced at US $749, or about 5250 yuan. It can be seen that overseas sweeper robot products are priced higher and profit space is larger.
4. The penetration rate of sweeping robot is greatly improved
At present, the penetration rate of the sweeper is still low, which has a huge space for improvement. In the next few years, with the development of technology and the popularization of vacuum cleaning products, the market scale of the sweeper robot industry will reach 7.5 billion US dollars in 2025, with a penetration rate of 29%.
Original title: analysis of the market status and development prospect of the sweeper robot industry in 2020
Article link: environmental protection online https://www.hbzhan.com/news/detail/140142.html
