Introduction: From 2017 to 2019, the market size and penetration rate of sweeping robot industry (market size of sweeping robot/market size of vacuuming products) both increased year by year; By 2019, the market size of sweeping robot industry was about 3.3 billion US dollars, up 32% compared with 2018; Penetration rate reached 17%, up 4 percentage points from 2018.
Sweeping robot market to improve the huge space
Due to technical problems, the penetration rate of sweeping robots is low at present. In the future, with the breakthrough of sweeping robot technology, consumer cognition and product penetration continue to improve, sweeping robot market still has a large space for improvement.
1. Market scale and permeability analysis of sweeping robot industry
According to the calculated data of Euromonitor and IFR, from 2017 to 2019, the market size and penetration rate of sweeping robot industry (market size of sweeping robot/market size of vacuuming products) both showed a trend of increasing year by year. By 2019, the market size of sweeping robot industry was about 3.3 billion US dollars, up 32% compared with 2018; Penetration rate reached 17%, up 4 percentage points from 2018.
From the perspective of major markets, in 2019, the market size of sweeping robot industry in the Asia-Pacific region accounted for a relatively high 48%. Thanks to the large population in this region, there are huge potential consumer groups. In 2019, North America accounted for nearly a quarter of the total market.
According to Euromonitor, the mopping robot industry in North America has seen positive growth from 2011 to 2019, with double-digit growth in most years. In 2019, the market size of the sweeping robot industry in Western Europe was not far behind that in North America, accounting for 23%. Europe and North America accounted for half of the market, with Western Europe and North America accounting for 47% of total sales in 2019.
2. The penetration rate of the American sweeping robot market is expected to be greatly improved
China sold 5.44 million floor sweeping robots in 2019, higher than developed countries such as the United States, Japan and the United Kingdom, which sold 2.75 million units, 630,000 units and 160,000 units, respectively. From the total volume, China's sweeping robot sales are larger. In 2019, the sales volume of vacuum cleaners in the United States reached as high as 35.94 million units. In China, Japan, the United Kingdom and other countries, the number of vacuum cleaners in the United States even exceeded one per household. It can be seen that the United States has a profound consumer habit in the use of vacuum cleaners.
At present, the annual sales volume of American vacuum cleaner is more than 13 times that of its sweeping robot, and the gap is still large. To some extent, it shows that the overall category of American sweeping robot still has a large space to expand. In the future, the development of sweeping robots in the United States may experience a process from "family optional" to "family necessary", and the market penetration rate is expected to increase significantly.
3. Overseas sweeping robot products have greater profit margins
In 2019, the average price of a sweeping robot was around $306.6; By region, the average price of sweeping robots in Western Europe, North America and Eastern Europe is more than $300, higher than the average price and about 50% higher than the average price in China. From the export and domestic pricing of "Stone sweeping robot", the domestic flagship T7 is priced at about 2,499 yuan, and the T7pro is priced at 3,299 yuan. Its overseas counterpart, the FLAGSHIP S6, is priced at $599, or about 4,200 yuan, while the S6 MAX is priced at $749, or about 5,250 yuan. It can be seen that overseas sweeping robot products have higher pricing and greater profit margin.
4. There is a huge space for improving the permeability of sweeping robot
At present, the penetration rate of sweeping robot is still low, with huge space for improvement. In the next few years, with technological progress and the popularity of vacuuming products, the market size of sweeping robot industry will reach 7.5 billion DOLLARS in 2025, and the penetration rate will reach 29%.
Original title: 2020 market status quo and development prospect analysis of sweeping robot industry Market penetration rate of nearly 30% in the next 5 years
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